As the fan of Roxio softs I am, I just purchased "Crunch", I don't really see the "big" difference with PopCorn, but it seems it is more centered on Apple TV.

Roxio Crunch™
Convert DV, AVI, MOV, MPEG-4, MPEG-2, DivX, DVD-Video, Video_TS folders, and more
Automatically add converted video to your iTunes library for easy syncing with your Apple TV, iPod, or iPhone
Powerful award-winning video conversion technology from the makers of Toast®.
Roxio Crunch™ is the essential video converter for your Apple TV, iPod, and iPhone. Take your video in to the living room or the palm of your hands fast and simple. Roxio Crunch is a one-stop shop for all of your video conversion needs. Batch export will make your life even simpler: converted video will be automatically added to iTunes for syncing. Don’t just convert it, Crunch it!


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